The State Trading Organization Plc (STO) has introduced a new loyalty programme exclusively for its shareholders, with plans to later expand the initiative to the general public.
The programme, branded under the “M-STO Loyalty Member” system, features three membership tiers — Silver, Gold, and Platinum — offering customers a range of benefits based on their status level.
According to information shared by STO, shareholders enrolled in the programme will be able to earn points on purchases and redeem rewards across four STO outlets located in Malé and Hulhumalé. The company says the initiative is designed to strengthen customer engagement while providing additional value to shareholders.
The newly launched programme appears to be part of STO’s broader strategy to modernize its retail and customer service operations through digital loyalty integration. The cards also feature QR-based functionality, indicating a likely app or digital rewards ecosystem linked to purchases and member activity.
STO has further revealed that the loyalty programme is expected to be expanded to the wider public in the near future, allowing non-shareholders to also participate and earn rewards through everyday purchases.
The company has not yet announced a specific timeline for the public rollout or detailed information regarding how points will be accumulated and redeemed across different services.
The launch comes as businesses in the Maldives increasingly adopt loyalty and rewards-based systems to improve customer retention and encourage repeat purchases in the competitive retail market.
