Five logo designs have been shortlisted for the Maldives’ National Respect Campaign, with members of the public invited to participate in selecting the official emblem ahead of the initiative’s nationwide launch on November 14.
The latest stage of the selection process marks further progress in preparations for the campaign, which is being organised by the Ministry of Arts, Culture and Heritage under the administration of President Dr Mohamed Muizzu.
Public voting is scheduled to conclude at 6:00 p.m. on November 11, giving Maldivians an opportunity to participate in choosing the visual identity that will represent the nationwide initiative.
The five shortlisted designs feature different artistic interpretations of the campaign’s central message, incorporating elements associated with unity, cultural identity, community relationships and mutual respect.
The announcement also highlights a monetary award of MVR 60,000 associated with the logo selection process, although the precise conditions of the award have not been confirmed.
The National Respect Campaign aims to promote courtesy, good character and consideration for others while encouraging respectful behaviour across Maldivian society. The initiative places particular emphasis on strengthening relationships within families, educational institutions, workplaces and communities.
As previously covered by Maldives Ledger on October 17, the Ministry of Arts, Culture and Heritage initially opened public voting for ten shortlisted logo designs through the PSM Air application. The earlier voting phase was scheduled to conclude on October 29, with the selection process now progressing towards the final selection of the campaign’s official emblem.
The campaign is being introduced under the slogan “Ikhthiraam ge Ufaa – Mujthamau ge Nafaa”, meaning “Value of Respect – Benefit to Society.”
President Muizzu’s administration has outlined plans to implement the initiative over five years, with the objective of reinforcing traditional Maldivian values, including kindness, mutual respect, community responsibility and consideration for others.
Preparations for the nationwide programme have involved coordination between government ministries, public institutions and other participating organisations as the official inauguration approaches.
On November 3, Minister of Arts, Culture and Heritage Heena Waleed met with members of the Civil Service Commission to discuss final arrangements for the campaign’s implementation.
During the meeting, Civil Service Commission President Mohamed Mujthaz highlighted the importance of the initiative and discussed the support the commission could provide towards its successful implementation.
The discussions focused on strengthening institutional cooperation and ensuring that public sector organisations contribute to the campaign’s broader objectives.
Maldives Ledger also previously reported that Maldives Immigration had joined the National Respect Campaign, reflecting efforts to encourage participation from government institutions ahead of its official launch.
The government has additionally outlined plans for a nine-member coordinating committee comprising representatives from relevant institutions and Public Service Media to provide strategic guidance and oversight throughout the initiative.
The campaign is intended to reach communities across the Maldives, encouraging individuals and organisations to adopt practices that promote respect, social harmony and responsible conduct in everyday interactions.
With the official launch scheduled for November 14, the selection of the campaign’s final logo represents another important step towards establishing a recognisable national identity for the initiative.
The selected design is expected to serve as a central visual symbol of the campaign as the government begins implementing its nationwide programme to promote mutual respect and strengthen social relationships.
