President Dr Mohamed Muizzu has officially launched the National Respect Campaign, marking the beginning of a five-year nationwide initiative aimed at promoting mutual respect, courtesy, social responsibility and positive values across Maldivian society.
The official inauguration ceremony commenced at 8:45 PM on Saturday, November 14, formally introducing the national programme designed to strengthen respectful behaviour, encourage kindness and revive the traditions of courtesy and consideration within Maldivian communities.
Organised by the Ministry of Arts, Culture and Heritage, the National Respect Campaign, known in Dhivehi as Ih’thiraam Adhaa Kurumuge Qaumee Mash’roo’u, forms part of the government’s wider efforts to strengthen human development and promote social harmony throughout the country.
The initiative is scheduled to be implemented over five years, with activities and awareness programmes intended to reach communities across all inhabited islands of the Maldives.
Unlike a one-time awareness campaign, the National Respect Campaign is designed as a long-term social development programme involving government institutions, educational establishments, workplaces, families, community organisations and members of the public.
Its objectives include promoting respectful communication, strengthening relationships between individuals and communities, encouraging responsible behaviour and preserving the values of kindness, compassion and consideration traditionally associated with Maldivian society.
The initiative also seeks to encourage greater respect within families, between generations, in educational institutions and throughout public services, while promoting positive interactions in everyday life.
President Muizzu first announced plans for the initiative in October 2025, highlighting the importance of restoring mutual respect and strengthening the social values that contribute to national unity and community well-being.
The proposal subsequently received Cabinet approval in September 2026 following discussions on a paper submitted by the Ministry of Arts, Culture and Heritage, paving the way for preparations to formally introduce the programme nationwide.
Preparations for the nationwide initiative have involved coordination between several government ministries, public institutions and community organisations.
